Built on Michelin’s legacy of safety and refinement, the Primacy 5 is a premium touring tyre designed for everyday New Zealand driving.
It delivers a rare balance of comfort, longevity and enduring wet-weather safety, making every drive feel effortless from school runs to long open-road escapes. This is not about pushing limits. It’s about trusting what’s beneath you, no matter the road, the weather or the years ahead.
Shop the Michelin Primacy 5 range
Designed for the Way New Zealand Drives
New Zealand roads ask a lot of a tyre. One moment it’s smooth motorway, the next it’s coarse chipseal, sudden rain or a winding coastal road. The Michelin Primacy 5 is designed to handle that reality with quiet confidence.
It’s for drivers who value peace of mind. Who carry family, friends, work and life in their car — and want every journey to feel safe, smooth and considered.
Why Choose the Michelin Primacy 5?
The Primacy 5 is built around what matters most in everyday driving: comfort you can feel, safety you can trust and durability that goes the distance. It’s a tyre that doesn’t demand attention — it earns it, kilometre after kilometre.
Premium Comfort, Every Day
There’s a difference between driving and gliding. With Michelin’s Silent Rib Gen 3 technology, the Primacy 5 reduces road noise and vibration, creating a quieter, more refined cabin experience.
Whether you’re navigating city streets or stretching out on the open road, the result is a smoother, calmer drive — the kind that lets you arrive more relaxed than when you left.
Safety That Endures
Safety shouldn’t fade with time. The Primacy 5 is engineered with MICHELIN EverGrip technologies, designed to maintain strong wet braking performance as the tyre wears.
That means confidence not just when the tyres are new, but years down the line — when it matters most. In the rain, on worn roads, in real life.
Outstanding Longevity
With Michelin’s MaxTouch construction, the Primacy 5 is built to last. By evenly distributing the forces of acceleration, braking and cornering, it reduces uneven wear and extends tyre life.
The result is fewer replacements, better value over time and a tyre that keeps performing across more kilometres.
Confidence in the Wet
Rain is part of driving in New Zealand. The Primacy 5 is designed to handle it with assurance, using advanced tread patterns and water evacuation channels to reduce the risk of hydroplaning.
From light drizzle to heavy downpours, it helps maintain traction and braking control — so you can keep moving with confidence.
Ready for Electric Driving
As more New Zealanders move to electric vehicles, the Primacy 5 is ready. Its advanced tread compound reduces rolling resistance, helping to extend battery range without compromising comfort or safety.
It’s a tyre that complements the quiet, efficient nature of EVs — making the driving experience feel even more seamless.
Technology That Works Quietly
The Michelin Primacy 5 doesn’t shout about its innovation. It simply delivers it, mile after mile, through carefully engineered technologies designed to improve real-world driving.
Silent Rib Gen 3 Technology
Reduces road noise and vibration, creating a more refined and comfortable driving experience.
MICHELIN EverGrip Technologies
Maintains wet grip and braking performance as the tyre wears, supporting long-term safety.
MaxTouch Construction
Maximises contact with the road to evenly distribute forces, improving longevity and tread life.
Is the Michelin Primacy 5 Right for You?
The Primacy 5 is made for drivers who value comfort, safety and reliability over outright performance. It’s for those who want to feel quietly confident every time they drive.
It’s ideal for:
- Families and everyday drivers prioritising safety and comfort
- Sedans, SUVs and modern passenger vehicles
- Electric vehicle owners looking to maximise efficiency and range
- Drivers who want long-lasting tyres with consistent performance
- Anyone seeking a quieter, smoother driving experience
If your idea of a great drive is one where everything just feels right — calm, controlled and dependable — the Michelin Primacy 5 is built for you.
Available Now at Advantage Tyres
The Michelin Primacy 5 is available online at Advantage Tyres in a range of popular sizes, including options suited to EVs and modern passenger vehicles.
Online pricing includes the tyre stewardship fee, with valve, fitting and balancing included. In-store pricing may vary, and your local Advantage Tyres team can help ensure the perfect fit for your vehicle.
Experience the Primacy 5
Discover premium comfort, long-lasting safety, and refined performance built for every journey.
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