About Advantage
Advantage Tyre Solutions is a nationwide network of locally operated tyre stores, helping New Zealand drivers, farmers and fleets stay safer and get more from their tyres.
With trusted brands, experienced teams and stores across the country, we make it easier to keep moving with confidence.
Get Your Advantage Advantage
More Control
With a curated selection of tyres and services, we let you take control of your driving experience.
Superior Service
We know tyres can be a chore, so Advantage is here to keep you rolling with the best possible service.
Reliable Brands
All tyres aren't created equal. We only select brands that are up to the job, like Michelin and BFGoodrich.
Our Journey
The Advantage Tyre Solutions brand represents the coming together of two of NZ’s largest tyre retailers, Beaurepaires and Advantage The Tyre Professionals, under a single Kiwi owned brand.
Since 1985, Beaurepaires had been serving Kiwi customers to help keep them safe on our roads. In 2013 Beaurepaires became a brand that was licensed for use in New Zealand by a newly formed New Zealand company – Beau Ideal Ltd – for retail tyre replacement and additional automotive services.
Since the early 2000’s Advantage The Tyre Professionals were going above and beyond to ensure that all vehicles and fleets (on and off road) received exceptional service, whether it was at a store or at an offsite location. This network was a network of independently owned tyre retailers priding themselves on being your local, professional tyre experts.
Advantage Tyre Solutions
In 2023 these two tyre retail networks began to rebrand under one name – Advantage Tyre Solutions. In doing this we are now building on that reputation for tyre solutions and expertise. This rebrand isn’t just a new brand to replace Beaurepaires, but a renewal of the Advantage brand and the application of it to represent all the solutions that we can offer kiwi vehicle owners, including being NZ’s home of Michelin and BFGoodrich.
We know kiwis have fond memories of Beaurepaires and Vince Martin and have continued to enjoy great service and guidance over the years. But your local stores aren’t going anywhere – we have the same stores, the same friendly faces and the same expertise. But now we’re committing to a range of customer advantages that will keep you safer for longer and will ensure you get the most out of your tyres.
Today you can buy tyres online at online-only prices and get them fitted at your local Advantage store, or call in and talk to our team.
What Does Advantage do Best?
Find Your
Local Advantage
With stores across New Zealand, expert tyre advice and dependable vehicle services are never far away. Find your nearest Advantage store and connect with a local team ready to help.
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Find tyres that
fit your vehicle.
Tyres from brands like Michelin, BFGoodrich and more, Get your tyres the easy way with Advantage, Quick, simple, and stress-free.