Turning waste into opportunity

About 40% of the 6.5 million tyres Kiwis use to keep us moving every year are recycled, repurposed or used as tyre derived fuel. The rest end up stockpiled, dumped, or in landfill. Tyrewise is working with businesses and communities across Aotearoa New Zealand to make used tyres a resource in our circular economy.

Learn more about Tyrewise

It’s time for the rubber to hit the road.

The waste minimisation regulations for tyres are in force from 1 March 2024. Together, we’re working to end tyre waste. Ad hoc disposal fees are being replaced with a tyre stewardship fee.

From 1 March 2024

Buying New Tyres

Tyre stewardship fee charged.

End-of-Life Tyres

Current disposal charges will still apply.

From 1 Sept 2024

Buying New Tyres

Tyre stewardship fee charged.

End-of-Life Tyres

No disposal charges can be applied.

Tyrewise Mahi Tahi

Why Tyrewise

Tyrewise is the mechanism by which importers and sellers take responsibility for the environmental impact of their product. This is known as product stewardship.

Designed by industry and supported by government, Tyrewise allows us all to work together to end the inconsistent disposal practices which lead to stockpiling, illegal dumping and tyre fires. The scheme will also create certainty around tyre supply and build sustainable income streams for those creating new products from tyres.

Together we are kaitiaki, working to end tyre waste in every community in Aotearoa New Zealand.

Iconic Tyres Emblem Scaled Fliped

It couldn’t be simpler

Whether it’s going on holiday or taking the kids to school, Kiwis don’t just rely on tyres, we rely on them being disposed of safely and responsibly.

When purchasing from Advantage, the tyre stewardship fee is included in your new tyre’s total price. Leave your end-of-life tyres with Advantage, and Tyrewise will take care of the rest. Your old tyres will get a second life, instead of being wasted. It couldn’t be easier. Together we can create innovative solutions for old tyres. Tyrewise will be funding research and innovation projects that support kiwi solutions for end-of-life tyres, helping to keep products and materials in use for longer.

Tyrewise Recycled Rubber

Enough is enough

We need to move forward to a future without tyre waste. Currently, many end-of-life tyres are wasted – approximately 4 million of the 6.5 million tyres used annually end up in landfill, are stockpiled, or dumped, where they pose a threat to our environment through fire or toxic leachate.

Currently only 40% of end-of-life tyres are recycled or repurposed, but Tyrewise has ambitious goals to reach 90%. This will be funded by replacing the ad hoc disposal charge with a tyre stewardship fee that is included in your tyre costs when buying new tyres at Advantage.