BUILT FOR DRIVING ENTHUSIASTS, BY DRIVING ENTHUSIASTS
As a maker of superior performance tyres, BFGoodrich is proud to say that they’ve been passionately performance-driven since the start. From the deserts of Baja to the 24 Hours of Le Mans, their rich heritage of successful performance racing helps ensure that your vehicle is ready for any challenge, at any time.
BFGoodrich has faced much adversity through the years in on-and off-road racing, which has taught them many important lessons about the way tyres perform. Their engineers have applied these learnings to every product in every segment. So no matter what type of driving you’re after, you can be assured that BFGoodrich tyres are up to the task.
BFGOODRICH BRAND MISSION

BFGoodrich Values Stand the Test of Time
Whether driving on-road, off-road or hauling freight – BFGoodrich drivers are not the kind to just sit back and watch. They’re hands-on, take-the-wheel doers who actively seek the opportunity to prove themselves. And they never quit until the job is done.
The BFGoodrich brand is built for driving enthusiasts, by driving enthusiasts, which is why it is their promise to always offer the following:

Personalised Experiences
BFGoodrich stands shoulder to shoulder with customers at a multitude of events all over the world. From trade shows to small grassroots efforts — if you know a race or community that they need to be a part of, let us know.

Extreme Capability
On- and off-road, they provide unmatched capability through tyres designed for performance in difficult and extreme conditions.

Proven Crediblity
In competition and everyday life, BFGoodrich erased all doubt about their capability on the road, off the road and over the road.

Purposeful Design
Whether for performance or appearance, every design is crafted with a purpose.
