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What this means for you:

When you buy new tyres, a small Tyrewise fee is included in the price. That fee makes sure your old tyres are collected and repurposed properly — so you don’t have to think twice about what happens to them next. No extra steps. No hidden costs. Just responsible recycling built in.

Why it matters:

Old tyres aren’t just waste — they’re a problem when handled poorly. Dumping and stockpiling can lead to fires, pollution, and long-term environmental damage. Tyrewise helps fix this by creating a consistent, nationwide system for tyre disposal and reuse — replacing the old, hit-and-miss approach.

Tyrewise Mahi Tahi

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A smarter system for New Zealand

Backed by government and designed by industry, Tyrewise is all about taking responsibility for what happens after a tyre’s life on the road.

It also supports innovation — funding new ways to reuse tyres and turn them into valuable products, keeping materials in use for longer.

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Simple. Sorted.

Buy your tyres. Leave your old ones behind. That’s it. We’ll make sure they’re taken care of properly — and given a second life wherever possible.

Tyrewise Recycled Rubber

Looking ahead

Right now, only about 40% of tyres are reused or recycled. Tyrewise is aiming for 90%. It’s a big shift — but it starts with small changes at purchase.

Want to learn more?

Visit the Tyrewise website