Our journey
The Advantage Tyre Solutions brand represents the coming together of two of NZ’s largest tyre retailers, Beaurepaires and Advantage The Tyre Professionals, under a single Kiwi owned brand.
Since 1985, Beaurepaires had been serving Kiwi customers to help keep them safe on our roads. In 2013 Beaurepaires became a brand that was licensed for use in New Zealand by a newly formed New Zealand company – Beau Ideal Ltd – for retail tyre replacement and additional automotive services.
Since the early 2000’s Advantage The Tyre Professionals were going above and beyond to ensure that all vehicles and fleets (on and off road) received exceptional service, whether it was at a store or at an offsite location. This network was a network of independently owned tyre retailers priding themselves on being your local, professional tyre experts.
In 2023 these two tyre retail networks began to rebrand under one name – Advantage Tyre Solutions. In doing this we are now building on that reputation for tyre solutions and expertise. This rebrand isn’t just a new brand to replace Beaurepaires, but a renewal of the Advantage brand and the application of it to represent all the solutions that we can offer kiwi vehicle owners, including being NZ’s home of Michelin and BFGoodrich.
We know kiwis have fond memories of Beaurepaires and Vince Martin and have continued to enjoy great service and guidance over the years. But your local stores aren’t going anywhere – we have the same stores, the same friendly faces and the same expertise. But now we’re committing to a range of customer advantages that will keep you safer for longer and will ensure you get the most out of your tyres.
What does Advantage do best?
